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Repurposing blog content

Creating new content for your blog or site can be challenging; not only does it involve a lot of time but it can require a great deal of creativity.

Fortunately, businesses do not need to write fresh content all the time – old content can be repurposed to make the most out of each of your ideas.

Repurposing content can help expand your reach to new audiences that might have missed it the first time and helps to reinforce key messages. Here are three ways to repurpose your content:

Create a presentation or video
Blog posts can be transformed into a presentation or video and promoted through various social media channels. A presentation or video can reach those audiences who prefer visual content instead of text. Using video content is especially good for refreshing those ‘how-to’ blog posts, checklists and step-by-step guides.

Turn it into an infographic
Visual images have been shown to generate more traffic and engagement than text alone. Consider turning your blog posts into infographics to help make information eye-catching and potentially shareable.

Reuse on social media
It may seem obvious, but reposting on social media can help to drive your key messages. Change a blog post’s heading or include new quotes or statistics to give the post a new edge. This strategy helps to give old, low performing posts another chance to capture your target audience’s attention.

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News

Amnesty means that 24,000 businesses own up to underpaying Aussies superannuation

September 24, 2020

An amnesty scheme which ended earlier this month has caused around 24,000 businesses to admit to underpayment of their worker’s super. A total of 588 million dollars will be distributed to almost 400,00 individuals.

The scheme, which covered payments from the introduction of super in 1992, gave employers the opportunity to come clean without any consequences as long as they paid the unpaid super as well as 10% interest for every year the money was overdue.

The ATO will be directing its attention at any businesses that did not admit fault and these businesses will face severe penalties.

Many individuals are looking to access their superannuation early in order to have support during these times. Although there is criticism of early access to super, this facility has been helpful to many families to keep afloat.