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Repurposing blog content

Creating new content for your blog or site can be challenging; not only does it involve a lot of time but it can require a great deal of creativity.

Fortunately, businesses do not need to write fresh content all the time – old content can be repurposed to make the most out of each of your ideas.

Repurposing content can help expand your reach to new audiences that might have missed it the first time and helps to reinforce key messages. Here are three ways to repurpose your content:

Create a presentation or video
Blog posts can be transformed into a presentation or video and promoted through various social media channels. A presentation or video can reach those audiences who prefer visual content instead of text. Using video content is especially good for refreshing those ‘how-to’ blog posts, checklists and step-by-step guides.

Turn it into an infographic
Visual images have been shown to generate more traffic and engagement than text alone. Consider turning your blog posts into infographics to help make information eye-catching and potentially shareable.

Reuse on social media
It may seem obvious, but reposting on social media can help to drive your key messages. Change a blog post’s heading or include new quotes or statistics to give the post a new edge. This strategy helps to give old, low performing posts another chance to capture your target audience’s attention.

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News

What to do with your Lost Super

March 19, 2021

After COVID 19’s impact on the world, an influx of employees who had lost their jobs fell into the job market. Many of these came from companies that couldn’t afford to continue their employment. As a result, many individuals had to seek alternative employment, or draw from their super. Some individuals took on multiple jobs to pay bills, and others drew from the super that they had accumulated in the government’s early release scheme specifically for coronavirus related income loss.

Super is held by superannuation funds, and accumulates as a result of how much super an employer pays to the employees’ funds. Many Australians may find that they actually possess multiple super accounts as a result of having “lost” their super accounts during changeovers. It can also happen as a result of changing names, moving addresses, living overseas or changing jobs.

Australians can use the ATO’s online tools to:

As superannuation funds often have fees associated with their upkeep, as well as insurances that may be tied into it (such as life, total and permanent disability and income protection), it’s important to consult with providers before accounts are consolidated.

https://www.ato.gov.au/Individuals/Super/Growing-your-super/Keeping-track-of-your-super/#Lostsuper