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Repurposing blog content

Creating new content for your blog or site can be challenging; not only does it involve a lot of time but it can require a great deal of creativity.

Fortunately, businesses do not need to write fresh content all the time – old content can be repurposed to make the most out of each of your ideas.

Repurposing content can help expand your reach to new audiences that might have missed it the first time and helps to reinforce key messages. Here are three ways to repurpose your content:

Create a presentation or video
Blog posts can be transformed into a presentation or video and promoted through various social media channels. A presentation or video can reach those audiences who prefer visual content instead of text. Using video content is especially good for refreshing those ‘how-to’ blog posts, checklists and step-by-step guides.

Turn it into an infographic
Visual images have been shown to generate more traffic and engagement than text alone. Consider turning your blog posts into infographics to help make information eye-catching and potentially shareable.

Reuse on social media
It may seem obvious, but reposting on social media can help to drive your key messages. Change a blog post’s heading or include new quotes or statistics to give the post a new edge. This strategy helps to give old, low performing posts another chance to capture your target audience’s attention.

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News

Reviewing your super

July 19, 2018

The ATO is encouraging taxpayers to review their super this tax time.

Finding lost super or consolidating any unwanted multiple accounts can make a massive difference to your nest egg.

There is over $18 billion in lost and unclaimed super. Those who have changed their name, address, job or lived overseas are at high risk of having lost super.

During the last five years, more than $10.7 billion of super has been consolidated from over 2.1 million accounts through ATO online services.

The ATO is also reminding taxpayers that the new super deduction is available. Most people under 75 years of age can claim a tax deduction for personal after-tax super contributions.

Personal super contributions deductions provide a level of flexibility for young people that change jobs frequently, self-employed contractors, small business employees, freelancers and people whose employers do not offer salary sacrifice arrangements.

To claim a deduction for any personal super contributions made in 2017/18, you must lodge a notice of intent to claim a deduction with your fund and receive a confirmation letter from them before lodging your tax return.