CALL US: (07) 3367 0999 | EMAIL US:

Working with online influencers

Influencer marketing may seem like a “buzz” term; however, the movement is providing more businesses with online opportunities to expand their customer base.

Online influencers are generally prominent individuals within an industry with large social media followings, i.e bloggers and celebrities. Small businesses can work with online influencers to promote their products and services.

One of the primary reasons businesses may choose to start a working relationship with an influencer is customer acquisition. As online influencers have a large active and engaged following, their exposure to potential target markets is expansive. Influencers tend to have a loyal social following and their followers are generally interested and trust their content.

For businesses who do choose to go down the road of influencer marketing, it is important to establish some base rules with the influencer. For instance, many social users expect influencers such as bloggers to disclose when a social post is an advertisement/paid post for a business. Creating a transparent environment is key to savouring relationships with loyal followers.

It is usually good practice to draft content for the influencer to ensure your business is portrayed in the correct manner. However, this does not mean the influencer has no creativity in the message rather it helps to make sure they understand your goals and stay on track.

Business
advice

taxation
planning

compliance
services

News

What Are The Consequences Of Improperly Lodged Tax Returns?

May 4, 2021

With tax return season approaching quickly this year, you may have already started looking into lodging your income tax return. Ensuring that your details are correct and that any information about your earned income from the year is lodged is the responsibility of the taxpayer and their tax agent. However, if during this income tax return process the tax obligations of the taxpayer fail to be complied with, the Australian Taxation Office has severe penalties that they can enforce.

Australian taxation laws authorise the ATO with the ability to impose administrative penalties for failing to comply with the tax obligations that taxpayers inherently possess.

As an example, taxpayers may be liable to penalties for making false or misleading statements, failing to lodge tax returns or taking a tax position that is not reasonably arguable. False or misleading statements have different consequences if the statement given results in a shortfall amount or not. In both cases, the penalty will not be imposed if the taxpayer took reasonable care in making the statement (though they may still be subject to another penalty provision) or the statement of the taxpayer is in accordance with the ATO’s advice, published statements or general administrative practices in relation to a tax law.

The penalty base rate for statements that resulted in a shortfall amount is calculated as a percentage of the tax shortfall, or in the case of no shortfall amount, as a multiple of a penalty unit. This percentage is determined by the behaviour that led to the shortfall amount or as a multiple of a penalty unit, which are as follows:

If a statement fails to be lodged at the appropriate time, you may be liable for a penalty of 75% of the tax-related liability if:

To ensure that the statements, returns and lodgements are done correctly, and avoid the risk of potential penalties, contact us today. We’re here to help.