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Working with online influencers

Influencer marketing may seem like a “buzz” term; however, the movement is providing more businesses with online opportunities to expand their customer base.

Online influencers are generally prominent individuals within an industry with large social media followings, i.e bloggers and celebrities. Small businesses can work with online influencers to promote their products and services.

One of the primary reasons businesses may choose to start a working relationship with an influencer is customer acquisition. As online influencers have a large active and engaged following, their exposure to potential target markets is expansive. Influencers tend to have a loyal social following and their followers are generally interested and trust their content.

For businesses who do choose to go down the road of influencer marketing, it is important to establish some base rules with the influencer. For instance, many social users expect influencers such as bloggers to disclose when a social post is an advertisement/paid post for a business. Creating a transparent environment is key to savouring relationships with loyal followers.

It is usually good practice to draft content for the influencer to ensure your business is portrayed in the correct manner. However, this does not mean the influencer has no creativity in the message rather it helps to make sure they understand your goals and stay on track.

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What to consider when consolidating your super

August 27, 2020

The ATO reported that 45% of working Australians were not aware that they had multiple super accounts in 2016. Having multiple super accounts is particularly common for individuals who have had more than one job. If this is you, it is important to identify and manage your super accounts because having more than one can be costly as a result of account fees from multiple funds.To combat this, you may want to consolidate your super, which moves all your super into one account. Not only does this save on fees, but it also makes your super easier to manage and keep track of.

Before consolidating your super, it is important to do the following:

Research your funds’ policy
Compare your active super accounts so you can make the right choice about which one you should close. Things to assess include:

Check employer contributions
Changing funds may affect how much your employer contributes, as some employers contribute more to certain funds. Check your current accounts to see if changing funds will affect this. Once you have selected a super fund, regardless of whether you choose a new super fund or one of your existing ones, provide your employer with the details they need to pay super into your selected account.

Gather the relevant information
When consolidating your super, you will need to have the following details ready: